ニュース

Active noise cancellation (ANC) is a major trend for TWS earphones. As portable devices primarily used in public spaces, reducing external noise and enhancing audio quality have become key challenges for true wireless earphones.

Today, Beijing AncSonic Technology Co., Ltd. (hereinafter referred to as "AncSonic") established a strategic partnership with ADI. This collaboration will integrate AncSonic's leading three-dimensional smart ANC algorithms and solutions with ADI's ANC audio chip technology. By adapting acoustic software algorithms and solutions at the chip architecture level, the partnership aims to optimize noise-canceling performance and fully upgrade the audio quality of TWS earphones.

In fact, AncSonic and ADI have a long-standing collaborative history. Previously, both companies established a mutually beneficial relationship in the fields of home appliances and automotive ANC. Building on their significant achievements in these areas, they have decided to deepen their cooperation in the TWS earphone industry and establish a more comprehensive strategic partnership.

As a global leader in high-performance semiconductors, ADI is committed to solving the toughest engineering design challenges. With exceptional sensing, measurement, power, connectivity, and interpretation technologies, ADI creates an intelligent bridge connecting the physical and digital worlds. The company excels in high-performance analog, mixed-signal, and digital signal processing (DSP) integrated circuit (IC) design, manufacturing, and marketing, with a deep technological foundation across various electronic and electrical devices in consumer electronics, automotive, industrial, and communication sectors.

AncSonic, a leading provider of intelligent acoustic technology, has a comprehensive service system for high-quality acoustic research, solution development, and product implementation. Its core technologies in acoustic holography and three-dimensional smart ANC are at the forefront of global acoustic technology. AncSonic continues to deliver high-level smart acoustic algorithms and comprehensive solution products across consumer electronics, home appliances, and automotive industries.

The competitive landscape for TWS earphones is rapidly evolving, with features like voice control, waterproofing, battery life, and active noise cancellation gaining prominence. According to research reports, 65% of users prioritize audio quality, making it the top consumer demand, ahead of battery life, comfort, ease of use, and compatibility. ANC has become a central point of competition for TWS earphones. While previous competition was largely dependent on supply chain maturity, the battle for noise cancellation now requires significant accumulation at the algorithmic level.

ADI offers a unique, dedicated ANC SoC solution that, when innovatively integrated with AncSonic's active noise cancellation algorithms and solutions, can achieve optimized ANC performance. This integration significantly lowers the barriers for TWS manufacturers to apply active noise cancellation algorithms, making noise cancellation smarter and audio quality more perfect, thereby enhancing product competitiveness and user satisfaction.

Moreover, the strategic partnership between ADI and AncSonic is crucial as it can propel the rapid development of TWS earphones. Major transformations in consumer electronics throughout various stages have stemmed from the perfect collaboration of software and hardware. Only through the synergy of underlying chips, algorithms, applications, and terminals across the supply chain can a fast-developing commercial ecosystem be truly constructed.

The TWS earphone industry is no different; it requires the seamless integration of chips and algorithms. The strategic cooperation between ADI and AncSonic serves as a pivotal point to drive the entire TWS earphone ecosystem, creating a harmonious and win-win industrial algorithm ecosystem that promotes leaps forward in the TWS earphone industry.