ニュース

The Hong Kong Global Sources Mobile Electronics Show successfully concluded at the AsiaWorld-Expo from April 18 to 21. At this event, as a leading ODM company in the smart earphone industry, AncSonic showcased its cutting-edge mid-to-high-end smart earphone solutions, drawing on years of expertise in acoustics and blending it with technical innovation and enhanced user experience.

Core Technologies Tackling Smart Earphone Challenges

As the pace of modern life accelerates, users are becoming less tolerant of noise, making noise-canceling earphones a hot topic at the exhibition, where international and domestic buyers gathered. AncSonic's ANC earphone products, featuring ultra-wideband noise cancellation up to 4000Hz, can eliminate 99.6% of background noise and 90% of human voices, creating a serene listening environment even in the bustling exhibition hall for professional attendees.

Some users with sensitive ears find in-ear ANC earphones uncomfortable, whereas semi-open earphones offer improved comfort but pose greater challenges for noise cancellation. AncSonic’s semi-in-ear ANC earphones achieve a noise reduction depth of 25-30dB, providing a quiet acoustic environment in most situations, effectively solving the conflict between comfort and active noise cancellation.

Users’ demands for earphone comfort continue to rise, and open-ear headphones attracted wide attention at the event. The biggest concern for users wearing open-ear headphones is sound leakage, which compromises privacy. To address this, AncSonic has developed an anti-leakage algorithm that ensures precise sound direction while effectively suppressing sound leakage. Coupled with immersive spatial audio and bass enhancement technologies, this combination elevates open-ear headphones to a new level of sound quality.

AncSonic’s deep expertise in acoustics helps mid-to-high-end earphone brands raise their product performance to the highest level within their price range, driving continuous innovation in product design and smart technologies, thus enhancing their unique market competitiveness.

Optimizing the Supply Chain: The Best Solution to Industry Challenges

In the highly competitive consumer electronics industry, innovation, quality, and pricing are all key battlegrounds. Low prices alone no longer attract users—products that offer high quality at competitive prices win their favor.

AncSonic has long served mid-to-high-end earphone brands, maintaining close communication and collaboration with suppliers. By optimizing supplier selection, procurement management, logistics, material planning, inventory management, and production scheduling, the company has significantly improved the efficiency of its supply chain. This, in turn, reduces material, production, and operational costs, enabling the provision of high-quality smart earphones at lower prices.

Additionally, AncSonic is investing heavily in digital technology and smart manufacturing, building a big data foundation and data warehouse management system. By leveraging standardized, high-quality data to support daily intelligent supply chain operations, AncSonic has further enhanced production efficiency and shortened delivery times. This systematic approach from R&D to supply chain ensures not only the supply of affordable, high-quality smart earphones but also improves the certainty and stability of product development.

Thanks to its ability to rapidly provide customers with a solid technological foundation and innovative solutions, AncSonic significantly increased its market share in the mid-to-high-end earphone segment, achieving 3.5 times growth in 2023. With its core capabilities constantly improving, AncSonic expects to maintain this high-growth momentum, forecasting a threefold increase this year.

In the future, AncSonic will continue to work closely with earphone brand clients and suppliers to further optimize supply chain management, focusing on product enhancement and technological innovation. By continuously pushing the boundaries of smart earphones, AncSonic aims to bring more high-quality products to users and unlock greater market opportunities.